Jha presents at Corvinus Business School in Hungary

Dipra Jha presenting at Corvinus Business School in Budapest, Hungary.

Jha presents at Corvinus Business School in Hungary

31 Oct 2016    

In an intensely competitive marketplace, how do hotel brands remain fresh and relevant? How can they predict what guests might want and consistently deliver a high-quality experience? These were some of the questions addressed during a recent presentation by Dipra Jha in Budapest, Hungary. Jha, an assistant professor of practice in Hospitality, Restaurant and Tourism Management in the College of Education and Human Sciences, was invited by Corvinus Business School in Budapest to deliver a presentation as part of the school’s Science Café public lecture series. The Oct. 24 event was attended by students and faculty from Corvinus, as well as industry professionals.

Considered the top business program in Hungary, Corvinus Business School’s mission is to educate responsible business leaders and advance knowledge to promote the progress of global business and society in the Hungarian-speaking world as well as the broader global community. The school is divided into six institutes, organized around major management disciplines. The institutes are subdivided into academic departments and research centers. There are two doctoral schools within CBS, on business informatics and management, and business administration, respectively.

Jha’s presentation was covered by Hungarian media. Click here to read an article (in Hungarian) published by Turizmus Online, a prominent trade publication http://www.turizmusonline.hu/hotel-szalloda/cikk/hospitality_2_0__luxusszolgaltatasok_tovabbgondolva_a_21__szazadban.

“Professor Dipra Jha is an exceptional presenter to listen to, and meet in person,” said Gabor Bodis, lecturer at Corvinus University and founder of Hungary NEXT, a Tourism think tank. “He fully convinced not only me but also his audience how important it is to understand the recent trends that emerge in the upscale luxury market of lodging places. Thanks to him, our hotel and business vocabulary entries needs some refreshment as some personalization and managerial techniques boost a fresher customer-focused mindset as well as stronger ties between demand and supply. Being a university lecturer in Tourism-related subjects, I really enjoyed his character and his outstanding skills in conveying the messages in an easy-to-digest way, backed by outstanding visuals.”

Tourism is Nebraska’s third largest earner of revenue from outside the state after agriculture and manufacturing; bringing in excess of $4.5 billion annually and supporting 46,000 jobs. According to the U.S. Travel Association, tax revenues generated by domestic and international travelers in Nebraska in 2014 totaled over $627 million. Hospitality, Restaurant and Tourism Management is one of the fastest growing majors at Nebraska and resides jointly in the College of Education and Human Sciences and the College of Agricultural Sciences and Natural Resources.


College of Education and Human Sciences
Nutrition and Health Sciences
Hospitality, Restaurant and Tourism Management