Peak Achievement Training Associates

7901 East Avon, Lincoln, NE 68505

In order to keep up with new technology and "cutting edge" innovations to the game of football you must take the steps necessary to explore the future. It is possible that Peak Achievement Training (together with Quick Reaction Training) can become one of your greatest new innovations in the NFL.

While you use a myriad of instructional and motivational techniques to continually stretch performance thresholds, it is not always possible to get players to reach the peak of their potential every day in practice or in every critical game. Players are often vulnerable to emotions and distractions that can deter from their ultimate achievements. Sometimes the players make mistakes because they are "trying too hard" to perform well under the scrutiny of the camera, coaches and the media.

Every NFL player comes out of college with a terrific memory bank of great plays and wonderful victories. Many have been into that sublime state of "playing perfection" known as "The Zone", wherein the game slows down to allow performance to be effortless and precise, almost as if divinely inspired. They come into NFL camp with the expectation of more great success in the Zone. Of course, with all the competition with other highly talented players, it is virtually impossible to duplicate their college successes and each player must adjust to some physical breakdown and the tendency to make "mental mistakes" while trying desperately to earn a roster spot.

While all NFL players have plenty of talent and are motivated toward perfection, they often succumb to the pressure. With the constant barrage of external pressure (media, roster decisions, etc.) and internal pressure (stress and anxiety), some players with outstanding talent and very high levels of motivation are released before the beginning of the season. Even though you have outstanding assistant coaches, it is very possible that some of the most talented players may never reach their full potential. These "underachievers" may simply need more disciplined "will power" conditioning to ward off those occasional moments of mental mutiny.

Our goal as leaders and thinkers in the NFL is to find new methods to draw out the players' talents and get them to perform consistently. One element of this difficult task, in player development, is to solidify their confidence and belief in themselves based upon tangible evidence of hard work and stepwise progression in their daily performance working toward lofty goals.

You have ample physical evidence of the player's performance record in the weight room and on the field. However, until very recently there were no objective measures to predict tendency toward mental mistakes. More importantly, there were no valid training methods for conditioning the brain for high levels of focus and concentration to prevent mistakes. With the Peak Achievement Trainer, we have the latest technology available to help players overcome the inevitable "mental mistakes" on the field while nurturing their sincere efforts to get "Back Into the Zone" again.

Rather than waiting for the "Zone" to happen serendipitously, we feel it is possible to shape the mental foundation of the brain to allow a player to achieve the "Zone" more frequently and for longer periods of time. We have the technology to connect brainpower with God given physical talent to actually condition each player's brain to achieve peak levels of concentration at critical moments in the game.

Earnest - - you are getting very close to becoming a highly trained expert as a Mental Edge Instructor (comparable to the strength and conditioning coaches). Like pumping iron, you are using the Peak Achievement Trainer to strengthen players control over subtle thoughts and emotions to enhance their playing performance. In effect, you are offering a way to take your brain to the weight room. However, there are some additional options that you must consider to become fully prepared to do this work at the highest level.

The Peak Achievement Trainer gets players to:

· Improve concentration and visualization to play better

· Recharge their brain between periods of intense competition

· Reduce performance anxiety and increase pain tolerance

· Improve the ability to control anger and stay focused

Working with Players on Quicker Reaction Time

We now have new technology to train quick reactions on the snap while counter-conditioning to prevent the "offsides" penalties. I assume that you would like your players conditioned for an ideal "mental state" prior to the snap of the ball. In addition to monitoring ideal mental state with the Peak Achievement Trainer, we use a reaction time testing and training system.

This is a very user-friendly system that allows a player to see how quickly he can react to the "snap of the ball" simulated on the screen. The nerve transmission speed from eye to brain to muscle reacting occurs at about two tenths of a second, so any reaction longer than 0.2 sec is impeded by tension, trying too hard, failure to be attentive, etc. We feel certain that increasing reaction time while counter conditioning against false starts (same as "off sides") will reduce the number of these penalties on the field.

How Peak Achievement Training Works with Reaction Testing

The Peak Achievement Trainer works like a "mirror on the mind." However, when used with the reaction training, players easily see the relevance to football. As you know, when the line on the graph drops dramatically and stays low the players are fully absorbed (single focused). The new addition is the two graph system allows us to monitor whether the player is concentrating intently upon a given tasks (listening to coaching instructions, mentally imaging the pass route or the line technique. There is a delicate balance between the relaxed state and the finely tuned intense focused state that you must consider for the near future.

Regular use of the Peak Achievement Trainer has the potential to train (or condition) the mind to stay on task with greater discipline automatically, thus we must make the player transfer what he learns to the field of play. This may also be the essence of shaping the players mental state toward the experience of being "In the Zone". Our purpose is to get to that ideal mental state more frequently and reliably when we need it. The Peak Achievement Training is like taking your brain to the weight room, especially when we add the two graph system and the reaction testing and training to it. When would you like to start using the new system - - now or after returning from training camp???

Wes Sime

402/304-1161 (cell phone)