Jha part of Tourism Commission’s Grant Review Committee

Dipra Jha
NHS faculty member Dipra Jha delivers a keynote for National Tourism Week in Grand Island, NE (File photo credit: The Grand Island Independent)

Jha part of Tourism Commission’s Grant Review Committee

18 Jan 2018    

CEHS faculty member Dipra Jha has been invited by the Nebraska Tourism Commission to serve on the Commission’s Grant Review Committee this year. The Community Impact Grant and Tourism Marketing Grant programs offer funding opportunities to organizations within Nebraska to promote their events, destinations, community or region to travelers. The Commission received a total of 76 applications for the current cycle requesting $1.7 million in funding.

Through the Community Impact Grant program, large-scale events can apply for assistance to attract out-of-state visitors and generate favorable national or international press coverage for their event.

The Tourism Marketing Grant Program encourages applicants to get involved in the group tour marketplace, attend travel shows in target areas, advertise in the Nebraska Travel Guide and on VisitNebraska.com, as well as take part in marketing efforts through the Commission's social media programs. 

Jha is a frequent collaborator with the tourism industry in Nebraska. In 2016, he helped Nebraska City develop a tourism-based community vitality initiative. He has presented for National Tourism Week in Grand Island, delivered training programs for Nebraska Association for Bed & Breakfast and taught webinars for the Nebraska Tourism Commission. 

Tourism is Nebraska’s third largest earner of revenue from outside the state after agriculture and manufacturing; bringing in excess of $4.9 billion annually and supporting 47,449 jobs. According to the U.S. Travel Association, tax revenues generated by domestic and international travelers in Nebraska in 2015 totaled over $705 million.

The mission of the Nebraska Tourism Commission is to expand Nebraska’s dynamic and diverse travel industry making it more viable by creating awareness, attracting increased visitors which results in greater tourism revenue and economic gain throughout the state.

Hospitality, Restaurant and Tourism Management is one of the fastest growing majors at Nebraska and resides jointly in the College of Education and Human Sciences and the College of Agricultural Sciences and Natural Resources. Students have the opportunity to choose among several emphasis areas within the major: Club Management, Event Planning, Food and Beverage, Human Resources, Lodging, and Tourism. 

College of Education and Human Sciences
Nutrition and Health Sciences
Hospitality, Restaurant and Tourism Management