Jha to present at business communicators luncheon

11 Feb 2015    

Dipra Jha, assistant professor of practice in Hospitality, Restaurant and Tourism Management, has been invited by the International Association of Business Communicators (IABC) Lincoln chapter to deliver a keynote presentation at the organization’s luncheon on Thursday, Feb. 19. Jha’s presentation titled “Experience Design” will provide ideas on how to engage audiences in an experience economy and deliver “wow.” Using the economic distinctions model proffered by Pine & Gilmore, Jha will highlight experience design tools which could be successfully used by practitioners in communicating their message.

IABC, established in 1970, is a network of 14,000 professional communicators in more than 70 countries. The IABC-Lincoln chapter, established in 1975, offers regional and international services as well as hands-on local workshops and seminars. Meeting registration is available at http://lincoln.iabc.com.

“The IABC-Lincoln Chapter is excited to hear Dipra Jha present an overview of the experience economy model,” said Jerry Krueger, president, IABC-Lincoln Chapter. “This is precisely the kind of leading-edge strategic communication education IABC-Lincoln strives to provide to communication professionals to help them advance their careers and generate tangible business results for their organizations.”

Hospitality, Restaurant and Tourism Management is one of the fastest growing majors at UNL and resides in the Department of Nutrition and Health Sciences in the College of Education and Human Sciences.