Dr. Shubha Bennur Joins the TCD Faculty


Dr. Shubha Bennur Joins the TCD Faculty

16 Aug 2010    

TCD is happy to welcome Dr. Shubha Bennur, Assistant Professor of Merchandising, who joins our faculty this semester. Dr. Bennur received her Ph.D. from Oklahoma State University earlier this summer, with a specialization in Apparel Merchandising. Her dissertation topic, From Apparel Product Attributes to Brand Loyalty: A Cross-Cultural Investigation of U.S. and Indian Consumers Attribute Choices Applying Kano’s Theory, explores and contrasts product preferences and related buying behaviors of American and South Asian consumers.

Dr. Bennur comes to us with M.B.A. as well as M.Sc. degrees from Karnatak University in Dharwad, India, where she studied in the Kousali Institute of Management Studies and the Department of Botany. Her undergraduate degree in Chemistry, Botany & Zoology was also awarded by Karnatak University.

All members of the TCD community join in extending a very warm welcome to Dr. Bennur!


Textiles, Merchandising & Fashion Design