The Silent Seller: Students' Foci on Visual Merchandising and the Consumer Experience
Monday, April 27, 2020 to Friday, August 14, 2020
Students in the Department of Textiles, Merchandising & Fashion Design’s Textile and Apparel Merchandising and Promotion course will be putting their visual merchandising skills to the test to create a comprehensive display in The Robert Hillestad Gallery. In the past, consumers would purchase products whenever and wherever they had access. In contrast, today’s retailers must go above and beyond to create a visual and memorable experience for the consumer. To take on this industry challenge, students in the course will utilize the principles and elements of design to draw in the consumer, promote the product, and become a ‘first of mind’ brand.