18 Aug 2014
Dipra Jha, assistant professor of Practice in Hospitality, Restaurant and Tourism Management is helping Nebraska City, Nebraska in its efforts to increase tourism. Birthplace of Arbor Day, Nebraska City is home to several historic landmarks including the Arbor Lodge State Park. It also hosts the popular Apple Jack Festival every September, attracting visitors from Nebraska as well as out of state. Jha was contacted by Nebraska City Tourism & Commerce, Inc. requesting his expertise in lodging development and tourism-related events.