Kathryn Eriksen Lohr Merchandising Research & Business Development Laboratory

Integral “smart” meeting/seminar room with teleconferencing capability.

Tobii Eye-Tracker and eye tracking software installed in the lab supports faculty and student research into online consumer behavior and online merchandising enhancement.

Graphtec plotter/cutter installed in the product development workroom of the Kathryn Ericksen Lohr Merchandising Research & Business Development Laboratory is available to students working in product development. The plotter interfaces with the Lectra Digitizer, allowing students and faculty to easily draft and grade garment pattern pieces.