Textiles, Merchandising & Fashion Design / Communications Bachelor of Science (B.S.)
Accredited by the National Association of Schools of Art and Design
The Textiles, Merchandising and Fashion Design Communications option combines a background in textiles and fashion with advertisting or another area of media communications. The program prepares you for a rewarding career in the fast-paced, deadline-driven environment of textiles and fashion communications. You will work closely with both Textiles, Merchandising and Fashion Design faculty and faculty in the College of Journalism and Mass Communications.
Careers in communications demand a global perspective and a solid understanding of the economic, aesthetic, sociological and cultural factors that influence both product innovation and consumer response. Branding, trend-forecasting, promotion and networking skills must all be highly refined and strongly grounded in an understanding of the marketplace and of consumer behavior.
- Marketing / promotion
- Fashion journalism
- Retail promotion
- Small business development