Modeling the correct attitude with students is Jorgensen’s way of instilling values that will help students be successful when they enter the world of work. She has a passion for the industry and for her role of teaching her students the merchandising profession.

“Being passionate about teaching is key,” Jorgensen says. “I love what I teach and I go at it with a positive attitude. Students pick up on that enthusiasm, and they get excited about the subject as well.”

That’s important, says Jorgensen, because “In this business, you have to love what you do or you won’t survive.”

Expectations are high for Jorgensen’s students, and she continues to raise the bar each year. She wonders when students will hit a wall, but so far, they have met or exceeded her expectations each school year.

Considering many of her students are working full-time and going to school full-time, it’s remarkable that they continue to achieve at high levels. Students are pressed for time, and they tell Jorgensen that they’d like to devote more time to their coursework. Somehow, they find the resilience to keep hitting the mark. It’s a trait that will serve them well as they find jobs in the industry.

“I’m always impressed by that,” said Jorgensen. “The industry is changing all the time and they need to be on top of it. Continually raising the bar is just training them for what they will encounter.”

Staying on top of industry trends is important for Jorgensen, too. Innovation is part of the mix that keeps her students sharp and engaged. They love being exposed to the technology that Jorgensen makes an important part of her classes. From virtual reality “mock shops” to product life cycle management systems, Jorgensen’s students are hands-on with the innovation that they will find in their careers.