Students in the University of Nebraska-Lincoln’s Department of Textiles, Merchandising and Fashion Design partnered with six local businesses to hone their design skills as part of a team window display project.
The 31 students enrolled in TMFD 314: Textile and Apparel Merchandising and Promotion this semester gained a new experience by dividing into groups of 5-6 students to work together with their assigned business to create and install a visual merchandising display at the business.
“The idea for partnering with local businesses stemmed from the desire to provide students with real-world experience and to create meaningful connections between classroom learning and the local community,” said Na Young Jung, assistant professor of textiles, merchandising and fashion design.
The store display project provided an immersive learning opportunity for students, who were responsible for conceptualizing, designing, and installing captivating window displays for their assigned local business. The primary objective of the project was to translate theoretical knowledge to practical application.
Jung had noted in previous collaborations with local businesses that students are highly interested in the networking aspect.
“I wanted to offer students the opportunity to apply their knowledge and skills in a practical setting while also supporting and strengthening ties with local businesses.”
The themes explored by the groups in the project could range from seasonal inspirations to sustainability initiatives, each crafted to resonate with the retailer’s unique identity and its customer base. Through the project, students were able to cultivate critical thinking, problem -solving, and collaboration abilities essential for success in the textile and apparel merchandising industry.
The six businesses with whom TMFD students collaborated include: Curio, House of Colour, Madida Clothing, Precision Skate Shop, Ruby Begonia, and Tsuru.
Jung said many TMFD students are also interested in becoming entrepreneurs, so providing them with the chance to connect with and learn from local business owners helps as they pursue those opportunities.
“I hope students gain valuable hands-on experience, develop practical skills, and enhance their understanding of the real-world business environment,” Jung said. “Collaborating with local businesses allows students to work on real-world challenges, fostering problem-solving, teamwork and communication skills. Additionally, I aim for students to build professional networks and gain insights into the operations and challenges local businesses face from an entrepreneurial standpoint, ultimately preparing them for their future careers.”
College of Education and Human Sciences
Textiles, Merchandising & Fashion Design
